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Improving Public Alerts for hurricane season

on 26/8/15

Ten years ago, Hurricane Katrina ravaged the Gulf Coast of the United States, flooding cities, displacing thousands of people, and causing billions of dollars worth of damage. It is the costliest natural disaster, and one of the deadliest hurricanes, in U.S. history. After rescue efforts began in the immediate aftermath of Katrina, some Googlers wondered how they could connect people with useful information and resources related to the storm. With the help of many third-party organizations, small groups of our employees worked to display satellite imagery of affected areas in Google Earth and helped build searchable databases so people could check on the safety of friends and loved ones. These early efforts later became some of the standard actions taken today by the Google Crisis Response Team following natural disasters, from hurricanes to earthquakes to tsunamis. As the U.S. enters hurricane season again, Katrina remains a stark reminder of the devastation a storm like that can cause. We want to be as prepared and as helpful as possible for the next one—no matter where it hits, or how big it is. So we’re always working to improve our Crisis Response efforts to help people stay safe and informed during these events. With that in mind, we've launched some improvements to weather forecasts and Public Alerts in Google Search to track storms during this year's U.S. hurricane season. Now, when you search the web for information about particular storms or tornadoes, you may see:

  • A map showing your location in relation to the oncoming storm
  • Visualizations of its forecasted track, wind severity and arrival time, courtesy of NOAA
  • Concise instructions for preparing and staying safe, customized for the estimated intensity of the storm and its arrival time relative to your location, from FEMA and ready.gov

The safety recommendations you receive will be tailored to reflect the current status of the event and your context. For example, if you search for a specific storm when it’s still several days away, you may see a map of the developing weather event and a recommendation to start preparing an emergency kit. If the storm is only hours away from your location, you might receive a reminder to start charging your phone in case power goes out. And if you search when the storm is nearby, you'll get the most urgent information, like how to avoid injury from fast-moving water or flying debris.

Tropical storm alert with precise location, wind details and customized safety checklist. Improved tropical storm alerts like this will appear in Search on mobile and desktop.

Not every storm is as devastating as Katrina was, but they all have the potential to cause damage, disrupt lives, and uproot communities. By providing useful, accurate, early-warning information, we want to do our part to help people prepare. More information won’t stop natural disasters from occurring, but it can go a long way to keeping people safe, and in some cases, could even save lives.

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